![]() Over the next few years, Nike would drop four generations within the series. A completely new series focussed on power and precision. Rooney’s incredible accuracy and shot power saw him continue as the face of T90, and in 2007 he played a pivotal role in the launch of Nike’s Total 90 Laser I. Nike used Joga Bonito TV and presenter Eric Cantona to introduce new colourways throughout the year. He recovered in time to feature for England at the World Cup in Germany but was famously sent off after an hour in their quarter-final clash with Portugal. First, he fractured his metatarsal wearing the Supremacy playing for Manchester United in May. The Supremacy was dropped in a number of vibrant colourways including Blue/Silver/White and Red/White which Italy captain Fabio Cannavaro wore when lifting the World Cup trophy in 2006.Įarlier that year Wayne Rooney grabbed the headlines for all the wrong reasons. A higher than average midfoot also provided a greater fit. ![]() The off-centre lacing system once again provided a more significant surface area to help generate a cleaner strike – this was now an iconic feature of the silhouette. Only subtle changes were made to the technology of the boot, which once again delivered high levels of traction, comfort and stability. ![]() With R9 on the decline and Ronaldinho the face of the Tiempo, Nike turned to Wayne Rooney as the poster boy for the launch of the Total 90 Supremacy in 2006, with the youngster playing a huge role in the development of the boot. Rooney fast became one of the brand’s leading athletes, and he joined fellow countryman Rio Ferdinand in Nike’s successful Joga Bonito campaign. Totti, Rio Ferdinand, Roberto Carlos and Figo all wore the silhouette, and when Wayne Rooney bagged four goals at Euro 2004 wearing a pair, he became the youngest player ever to score at the tournament. The Nike Air Zoom Total 90 III had it all and was fast becoming the total boot for the Total 90 minutes. The midsole featured a unique phylon, which helped reduce stud pressure and boosted comfort, while Nike’s specially designed spinal structure bars were added to the outsole for increased traction. A new externally contoured heel counter provided added protection and was specifically designed to reduce the risk of Achilles injury. Their goal was to achieve a design that achieved maximum comfort, control, strength and stability. With the modern game becoming more demanding and intense, Nike had to adapt. The outstep featured the classic Nike Swoosh, while the instep displayed the new, soon to be iconic, T90 branding. Nike Air Zoom Total 90 lll (2004)įor the first time in four years, Nike made significant changes to the Total 90’s aesthetics. Overall eight different colourways were available in the Air Zoom T90 II. Initially launched in a Black/White/Red colourway, Nike switched it around for the 2002 World Cup with White/Red/Black. The upper featured Nike’s First Touch coating to enhance ball control and touch. Yet again it featured a tongue over the off-centred lacing system, but this time it was much smaller and neater than its predecessor. It was lightweight and constructed from a soft KNG-100 G synthetic material. ![]() The boot itself became one of Nike’s best ever. The tournament was held on a ship and eventually won by the ‘Triple Espresso’ a trio consisting of Totti, Nakata and Henry beating Figo, Ronaldo and Roberto Carlos in the final. It defined a generation.Ģ4 of the world’s best players, 8 teams, Eric Cantona as the host and A Little Less Conversation by Elvis x Junkie XL blasting in the background. Everyone remembers “The Secret Tournament” or “The Cage”. Arguably one of the greatest sports marketing campaigns of all time. And so too was the marketing campaign that accompanied it. The second instalment of the T90 franchise was possibly its best, the Air Zoom T90 II. Louis Van Gaal’s outside flying a helicopter, while the lads defeat an army of cyber-samurais, it’s weird but good. The star-studded lineup invaded the Square Colosseum in Rome in search of a silver T90 ball. ![]() All of which featured in the Nike Mission ad to celebrate the launch of the silhouette. The likes of Davids, Nakata, Thuram and Seedorf soon followed. Roma captain and Italy legend Francesco Totti was one of the first to be seen wearing the silo. This was a boot designed for the most technically gifted players in the world. Five different colourways were launched over two years. While the heel featured a “zoom-air” unit for enhanced comfort. This was covered by a small, fold-over tongue. The lateral lacing was positioned towards the outside of the boot rather than smack bang in the middle for a cleaner strike of the ball. The OG was first launched in 2000, with Nike looking to take the Air Zoom international and other similar models in an entirely different direction. ![]()
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